THE MONTHLY PR REPORT IS PROVIDED BY KATHY BENNETT MARKETING
APRIL 2024 - April 2024 had two big events that generated a lot of headlines for the North Conway area - the April 8, 2024 Total Solar Eclipse and a rare April N'oreaster.
Due to this coverage, we had a big bump in articles (734 this month); UVM (viewers per month) of 2.6 Bil. and an ad equivalency value of $24 Mil.
Two high-value articles included Powder and Yahoo Life covering an update on Attitash's summer operations, and the Mt. Washington Observatory's Big Wind Anniversary event.
With Memorial Day coming right up, expect media coverage to turn to summer events and activities
CLICK HERE FOR THE FULL PR REPORT >>
THE MONTHLY SOCIAL MEDIA AND DIGITAL REPORTS ARE PROVIDED BY DRIVE BRAND STUDIO
APRIL 2024 - Instagram had 63 new followers with 22,014 impressions (down 50% from March). The total engagement for the page totaled 637 interactions (down 24% from March) and a brand awareness score of 51 (up 27%from March).
The Facebook page had an audience growth of 1 new fan. The page organically created 26,209impressions with a total of 385,349 impressions which include paid and viral impressions (up 70% from March).
CLICK HERE FOR THE FULL SOCIAL REPORT >>
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